Compare messages and representations of sex, love and romance across Essay

Compare messages and representations of sex, love and romance across different magazines - Essay Example The images in the covers quite imply sexual messages, peculiar relationships, and gender. The following analyses look into how popular culture sources such as magazines represent issues on relationships. These sources feature salient commonalities. The substantial connection signal the inclination of the present times. In particular, literature such as Glamour, Hilary, and Cosmopolitan magazines focus on practicability, assertiveness, and open-mindedness as foundations of ideal intimacies. Therefore, a good number of popular culture sources embody sex, love, and romance through open, brazen, and mature characterizations that are likewise observed in other features of civilization. Discussion Glamour. One of the famous publications widely read by women is Glamour magazine. In fact, it has editions in other parts of the world such as Mexico, France, Italy, and the United Kingdom. Its issue regarding â€Å"Sex and Love† gives various tips on what men think, dating, relationships, sex, and breakups. Issues target the needs and interests connected to improving affections such as how to please men more. This entails being more active in exploring delicate body parts. For example, one article suggests that men like to be touched in certain sensitive areas such as the butt, neck, ear, feet, and nape (Gold, â€Å"10 Places to Try Touching Him Right Now†). The directness of the subject reflects the empowerment of women when it comes to how they can be the source of pleasure in an intimate relationship. Seemingly, they are given authority and perhaps even the responsibility to adduce gratification in men. This kind of theme may affect readers to be more experimental, bold, and sensitive on how they touch their partners. Furthermore, another article recommends some standards when dating older men. Several of the â€Å"dos† are: to be mature, be oneself, and realize the fact that guys look better with age (Melms, â€Å"The Dos and Don’ts of Dati ng an Older Man). The advices indicate the vulnerability of older men’s egos in a relationship. Hence, it encourages the public to view older partners in a more realistic and mature light. It does not always impose that if the partner is older, he is higher in stature relationship-wise. In a loving relationship, both should have a more or less fair ranking on how they treat each other. Another very thought-provoking classic is on the 7 things that a girl must feel comfortable doing when she is really in love with a guy. These are being able to show one’s anger toward him, letting him know how upset one is because of others, being able to lose control and cry, showing certain insecurities, looking scruffy, getting ill, and being affectionate to other people (Melms, â€Å"Listen Up: It’s Not True Love Unless You’re Doing These 7 Things†). Basically, the sign of true love is knowing and feeling that one can be accepted despite one’s weaknesses. It also implies that relationships should be a home of acceptance, warmth, and confidence. Hilary. Another periodical which proclaims itself to be â€Å"North America’s first and most popular online women’s magazine† is Hilary. Certainly, the publication uses amatory visual cues to evoke sex and romance. The topic is emphasized by the background picture which features a young woman in a suggestive pose. Wearing a revealing black top with matching black

Lady Lazarus by Sylvia Plath. Essay Example for Free

Lady Lazarus by Sylvia Plath. Essay The poem Lady Lazarus gives us an insight into the troubled life of the poet Sylvia Plath. She lost her father at an early age. Supported solely by her mother she went through a very rough childhood. In fact, Sylvia Plath escaped a near fatal accident in her childhood and went on to attempt suicide twice in the following years of her life. In the poem, Plath lets her emotions flow and sheds light on her distress. In this poem, Sylvia Plath uses Holocaust imagery extensively. The Holocaust, as is widely known, refers to the inhuman torture and exploitation of the Jews by the Nazis. The first mention of the gruesome Holocaust comes in the form of a comparison between herself and a Nazi lampshade. Unbelievable as it may seem, the Nazis used the skins of the Jews to make lampshades. Plath feels that she has been used in a similar manner. Throughout her life Plath had been in and out of hospital. So much so that she felt like an object on display; a mere, inconsequential living thing on which the doctors happily carried out various experiments. The Nazis used to take away all valuable articles from the Jews, including expensive fabrics like linen. Plath refers to her skin as Jew linen, again indicating that she was used as an object. Plath suffered a nervous breakdown in her childhood. To cure her, doctors had no choice but to use shock treatment, subjecting her to unbearable pain in the process. In the poem, Plath uses the word charge which has a pun on it, referring to the brutal pain inflicted on her by the doctors. In this instance, a parallel can be drawn to the inhuman torture experienced by the Jews. In the poem, Plath refers to herself as a valuable and a pure gold baby, which is again an example of Holocaust imagery. It is widely believed that the Nazis were so cruel that they not only used the Jews to do physical work but also used their bodies to make objects like soap. Their golden teeth were plucked out and melted to make valuables such as wedding rings. Their corpses were then burnt to erase all trace of their existence. The mention of all this in the poem makes us believe that Sylvia Plath considered herself to be stifled, oppressed and exploited, just like the Jews. Finally, a striking similarity is noticed in the manner in which Plath chose to end her life and the methods used to exterminate the Jews. The Jews were killed in gas chambers where poisonous gases devoured their internal organs. Plath committed suicide by putting her head inside an oven, and died as a result of gas poisoning. In my opinion this was perhaps because she felt herself so alike the Jews that she preferred to end her life in the very same manner. Thus, we can safely conclude that Holocaust imagery forms a significant part of Sylvia Plaths poem Lady Lazarus. b) After critically analyzing the poem, the Holocaust imagery which has been used widely, seems fairly effective in conveying the poets message. It is clear from the poem that Sylvia Plath felt she has been driven to suicide by society as a whole. Evidently, she believed that life had been too unfair to her. This feeling stems from her childhood, when she lost her father. This horrific incident left a gaping void in her life. A major part of her moral support had been cruelly snatched from her. To add to this, Plath had a pitiable medical record. She made frequent visits to the hospital throughout her life. The excruciating shock treatment she received shook her completely. Once Plath got married, her personal life suffered even more. Her husband had been unfaithful to her, further aggravating her pitiable condition. Overall, Plaths life was depressing to say the least. Plath was consumed by self-pity throughout her life. In this regard, the Holocaust imagery used by Plath is very effective and appropriate. It reminds us of historys most vicious tale of cruelty. This justifies its use to depict Plaths life. However, in other respects, the Holocaust imagery cannot effectively portray Plaths life. An important reason being that the Jews always had the will to survive. They were members of an affluent community who were stripped off all their possessions by the Nazis. Plath on the other hand had attempted suicide twice. This is a glaring difference between Plaths life and the Holocaust, making it quite ineffective in conveying her message. Another important difference is that the Holocaust was a planned genocide which involved the death of approximately six million people. Plaths comparison seems quite irrelevant in this aspect, as she talks about the death of a single person (herself). Finally, one of the most important differences is that Plath considered death to be a performance. At the end of the poem, Plath says that she was about to rise like a phoenix, referring to her own death. To her, attaining death was like being resurrected, as she would be freed from her troubled life. Plath believed death to be a means of attaining victory over life. She clearly mentions that when she survived her second suicide attempt, it was a theatrical comeback. In comparison, the Holocaust was only about forcing people into giving up their lives. Thus, in my opinion, taking these factors and many more subtle differences onto consideration, the Holocaust imagery is fairly effective in conveying Plaths message.

Lord Of The Flies - Analyzing :: essays research papers

Ralph, the first character introduced to the audience, is probably the most likable character in the entire story. Although he does not ponder such deeply like Piggy, is not as spiritual like Simon, or as energetic as Jack, there is something in him that attracts the audience. Ralph serves as the protagonist of the story. He is described as being a playful, innocent child in the beginning, but towards the end he matures significantly. In the first chapter where he takes his clothes off and goes swimming like any child would do, he seems to be Adam in the Garden of Eden, a child left to play with the nature. However, as the plot progresses, Ralph faces both internal and external conflicts; from those conflicts he greatly matures. Ralph always has the strong belief that all the children will be saved from the island sooner or later; he is so sure that he even insists that they should have fire at all times to signal. However, when the boys abandon the fire which is symbolic of Ralph’s hope of getting saved, Ralph faces an internal conflict that makes him fear about their future; perhaps they will not be rescued at all. By insisting that the children should keep the fire going, he creates an external conflict with Jack whose values are different. Jack is enjoying life as a leader of the savages, and he fears that fire will possibly end his authoritarian rule over the savages. Both conflicts are resolved when Ralph finally meets the naval officer. Ralph is one of the few boys who realize that the only way to survive is through peace and order. Because he summons the boys at the beginning of the novel with the conch he and Piggy find, they look upon him as the most responsible of the boys and elect him as a chief over the humiliated Jack. Ralph creates a stable and peaceful society for the children to live; this significantly bothers Jack because he wants to have fun and do things that he never did back in the civilized society. Jack is eventually successful of pulling nearly all of the children out of Ralph’s control to form savages. Ralph represents the civilization, and Jack represents the primitive society. Moreover, Ralph is Golding’s symbolic method of democracy. To the audience, Ralph seems like Franklin D. Roosevelt during the World War II—he was certainly capable of stopping the World War II from breaking out, but he could not force anybody thus letting the War break out.

Lt. Colonel Jay R. Jensens six Years In Hell :: essays research papers

Lt. Colonel Jay R. Jensen's "Six Years In Hell" The book I have chosen to read for this review is one entitled "SIX YEARS IN HELL." It is a book written by one Lt. Colonel Jay R. Jensen in a first person manor. He was a military pilot who flew over Vietnam and was captured and taken as a POW. This book covers his time in the military before hand describing the daily procedures etc. of his military life. The author graduated from Jordan High School in Sandy, Utah in 1949. He then joined The Utah Air National Guard during the Korean war. Mr. Jensen was on active duty for 20 months, after which he attended Brigham Young University. He graduated with a B.S. degree in Accounting and majors in Banking and Finance. After college he obtained the rank of cadet Colonel in the Air Force ROTC. Lt. Colonel Jensen was well decorated after his retirement in 1978 that concluded 28 years of service. His decorations included: Two Silver Stars, Legion of Merit, Bronze Star with V for Valor, Air Medal, two Purple Hearts, Presidential Unit Citation, Air Force Outstanding Unit Award with two Oak Leaf Clusters, POW Medal, Good Conduct Medal, National Defense Service Medal with Oak Leaf Cluster, Vietnam Service Medal with 14 Bronze Campaign Medals, Air Force Longevity Award (for over 24 years), Armed Forces Reserve Medal with Hour Glass Device (for 20 years), Small Arms Expert Marksmanship Ribbon, Vietnam Cross for Gallantry with Device, and Republic of Vietnam Campaign Medal. All these decorations and the time spent in the military I believe more than present his qualifications for writing this book. This book that he was so qualified to write I must bend to say was rather well written. The author took time to explain everything individually and even those things that seem quite trivial were given careful explanation. If there was something that the author felt was not apparent or was not to be taken at face value he footnoted it at the bottom of the page. These footnotes were especially helpful for those of us readers who may not be that "militarily inclined." I particularly enjoyed the story of Roscoe the base's mascot which was probably one of the longest examples of footnoting throughout the book. The book is written from the perspective of the author at the time he experienced it. The descriptions are so well written that one can almost see or relate to what is being described, but as time progresses you can tell the author's moods change as the mode of descriptions differs.

Barack Obama’s Final Campaign Rally Essay

The final speech Barrack Obama made the night before the election. The artifact examined in this paper is the final speech of then-presidential candidate Barrack Obama in the state of Virginia at the night before the election. It is his last chance to address and persuade the people to vote for him in the coming election. †¢ The search model used: The Neo-Aristotelian approach of rhetorical criticism was used to analyze the artifact. The Neo-Aristotelian approach was used to analyze Barrack Obama’s speech in this paper. This approach covers all significant areas to determine the genre of the speech. This leads to the understanding of the presidential made by Barrack Obama in the campaign period. †¢ The thesis: â€Å"The speech Obama is analyzed to provide an understanding of the rhetorical style that successfully helped him be elected as the president of the U. S. † The thesis of the speech analysis on Barrack Obama’s last address to the public aims to understand its significance to his whole campaign as it made a conclusion on the series of speeches he made during the campaign period. Summary of Analysis: †¢ Rhetorical situation: The last speech Obama made before the election in Virginia, Republican state, is very significant to analyze the whole period of his campaign. This speech is said to have win him the election. It is evident that the analysis of this speech will make way to understanding of what is the approach the Obama did in his long campaign for it is the conclusion of all his speeches and it is the night before the election. †¢ How the search model was applied to analysis of the artifact: The speech analysis makes use of canons of rhetoric presented by Aristotle. The speech analysis makes use of the five canon of rhetoric in the Neo-Aristotelian approach to analyze the detail of the speech. The speech was analyzed using the canons like invention, arrangement, elocution, memory and delivery. And the speech was found to be outstanding in the five canons. Conclusion: †¢ Usefulness of the search model: The Neo-Aristotelian Approach gave way to a detail analysis of the speech that made Obama the 44th president of the United States. The approach use in this analysis clearly covers all components the speech has to measure its effectiveness to the public. It is found that Obama is very good oratorical speaker that awarded him an advantage in the election. †¢ Value of doing the paper: The analysis gave way to the understanding that the Obama I definitely won the public in his speeches. This analysis prove the claim that Obama touch the hearts on the American people by delivering such effective speeches that presented what he is and what he wanted to do in the future when he become president. His speeches instill such great impact to the public it probably influences the people to strive for the change. Supporting Material: †¢ Visual aid: The sign of a major event held by officers in roads covered in the rally. The Obama party uses sign boards that says a major event happening and that they have to expect heavy traffic somewhat affected people stuck in traffic to attend in the rally. †¢ Audio: The Stevie Wonder’s song Signed, Sealed, Delivered is a major factor which conveys meaning from the speech. The Stevie Wonder song at the end of the speech made a great impact to the listeners of the speech for it gives a message that Obama will do what he promise and that he mean what he said. †¢ Other: The â€Å"yes, we can† tagline and the â€Å"fired up, ready to go† chant. The meaning involve his tagline ensures the American that they can change anything if they want to. And the chant is use to make the people in the rally to remember what they just heard.

The Yellow Wallpaper Setting Symbollisum

The Yellow Wallpaper Setting Symbollisum Free Online Research Papers The Yellow Wallpaper,by Charlotte Perkins Gilman is narrated by the protagonist, in which struggles with her psychological difficulties through a wallpaper. Her infatuation with the wallpaper, love/hate relationship takes over, and alters her thinking as time progresses. This psychological tale analysis’s the position of women in a marriage during their era. Her husband who is also is physician , attempts to cure her depression, which only worsens while he continues to suppress her from society. The story beings with a detailed description of her new house she was brought to by her husband for a better life. The â€Å"quite along† house which was â€Å"standing well back from the road,† signifies the way of life the married couple are to live. Seclusion from the world with no growth, change, allowing ones mind to wonder. John, the husband preferred his wife to live in seclusion as â€Å"treatment† with no remorse. The description of her house is an interpretation of her life, and hidden emotion. The â€Å"walls and gates that lock† implies the deep suppression and feeling of discomfort with her very existence at the time. The objects accent her life in confinement, and by her actions and words, hit her need to be released. John comes to a decision that their bed room was to be upstairs, with â€Å"windows that looked all ways.† The window and mention of the room upstairs represents enlightenment, opening opportunity for his beloved wife to be mended of her disease. Sunlight shines through the window, representing the rebirth and hope of the recuperating wife. The Garden in the new found home portrays what is believed to be paradise. The reason for the new home is for the narrators health to strengthen, paradise working as a sense of relaxation is attempt aid her to health. Yellow enacts in a large role throughout the story, signifying treachery and cowardice. The narrator is infatuated with the color and design, which puts a decline in her psychological state leading to her insanity. During one evening while the moon, representing death and rebirth, is in sight the wife attempts to address an issue with her husband. Of course her presentation was unsuccessful, as the husband continues to deny her right of freedom. The moon foreshadows the death of her idea. The description of the wallpaper symbolizes her internal struggles as she portrays the ideas through an object. In attempt to translate the object, she conveyed her own thoughts towards the world and society. The various light projections the narrator distinguishes symbolizes the rise and declines in the characters personality. The wallpaper is said to have different â€Å"shades† each of which the narrator has a different attitude towards. Throughout the whole story the narrator’s attitude towards the wallpaper as well as her husband alters dramatically as time progresses. Her opinions on the â€Å"wallpaper† are grasped from her true inner feelings of life itself. During an evening, that narrator was attempting to address her husband yet again. The evening representing death of dreams and hopes foreshadows the fact it was an attempt, not able to process her request her husband yet again. At one point the wallpaper was being described by a certain ray of light coming through the window. The sun shining through the â€Å"east window† portrays the hint of hope she has for life, as it is quickly taken away once the light leaves the east window. The fog mentioned resembles her uncertainty at this point of the story. There mystical wallpaper is taking over the narrator, effecting her opinion on the matter. Mentally straining the idea because of its uncertainty, the narrator battles between the mixed feelings making the cause of it the â€Å"wallpaper.† In the last scene, John is attempting to break down the â€Å"door† to get to his wife. The door acts as a shut opportunity for John, and protection for the narrator, allowing her to possess opinion, purpose, and freedom at last. Research Papers on "The Yellow Wallpaper" Setting SymbollisumMind TravelThe Masque of the Red Death Room meaningsHonest Iagos Truth through DeceptionHarry Potter and the Deathly Hallows EssayThree Concepts of PsychodynamicComparison: Letter from Birmingham and CritoThe Hockey GameCapital PunishmentInfluences of Socio-Economic Status of Married MalesAnalysis Of A Cosmetics Advertisement

Cuckoos Nest Paper essays

Cuckoo's Nest Paper essays In the novel, it is apparent that the ward is filled with individuals that do not meet societys expectations. It is through McMurphys existence on the ward that the patients finally feel human and learn what it feels like to be accepted. Society has certain expectations from people, and those people that do not meet certain expectations are treated differently and/or are looked down upon by society. Those who do not meet societys expectations feel neglected and due to societys social pressure are not able to be themselves and feel equal. The ward in the novel represents a group of such neglected men that have certain disabilities which disqualifies them as the norm. Readers are encouraged to disregard the mentally ill aspect of each of the patients and focus on why they do not meet societys expectations. After analyzing why they are in the mental ward and what it signifies in respect to societys expectations, the overall message will become clear. Keseys message is that if people are not given a chance in society they will not be able to function to their potential, which can mean total destruction as seen at certain points in the novel. Ultimately, McMurphy is the chance that the patients get to behave/function to their full potential. To begin with, readers need to see that the treatment of the patients on the ward signifies the way that many people who are less fortunate are treated in society. The patients in the ward all lack something that makes them less fortunate. For example, Bromden lacks the will power to speak. Billy Bibbit is too shy and can not stand up to his mom. Harding can not fulfill his wifes needs and he does not act manly enough. Furthermore, the patients will only be released from the ward when they are fit enough to fit into society and meet societys expectations. Even McMurp...

3 Stories That Prove Nursing is Worth It

3 Stories That Prove Nursing is Worth It Nursing is not a career for the faint of heart. From managing challenging patients to dealing with emergency situations, it’s a field that demands a lot from those who choose it. For many nurses, though, the breakthrough moments that make it all worthwhile show why so many women and men find nursing as their calling. Patients can change your life in unexpected ways.While part of being a healthcare professional is caring for people you may never see again, sometimes the fates align, and you find that there’s a patient to whom you just can’t say goodbye. Nurse Amber Boyd, from New Mexico, found this to be the case when she cared for a newborn baby girl who suffered from severe birth defects. The baby’s parents were out of the picture, and Boyd realized that she could provide the love and care that baby Nicole needed. â€Å"Right around her first birthday, she was making progress, [but] her needs were beyond anything anyone could’ve accommodated at ho me. Her biological parents, their rights were taken away and her twin sister had already gone home with another family. They just weren’t medical professionals and she essentially needed ICU care at home. [The hospital] was looking into medical foster care†¦.I said, ‘Well, that’s something I could do from home†¦But then I said, ‘This is crazy, am I crazy?'†Little things can matter as much as big ones.From NurseTogether.com comes the inspirational story of a nurse whose above-and-beyond took very little time out of the daily routine, but paid many dividends for one patient.â€Å"One of the women living there had night terrors. She was never able to name that which she feared, but woke every few hours screaming in panic. Her confusion and fear touched my heart as I tried to imagine experiencing her quality of life. I immediately discovered that she would calm down and return to sleep if I spent 10-15 minutes talking to her. Soon thereafter, I discovered that if I came to work 20 minutes before my shift started, held her hand, and talked with her she slept peacefully the entire night through. 20 minutes a day, five days a week out of the life of a student nurse was a small price to pay for her peace of mind.†Sometimes nursing life is just plain funny.From NursesAreAngels.com: â€Å"I was performing a complete physical, including the visual acuity test. I placed the patient twenty feet from the chart and began, ‘Cover your right eye with your hand.’ He read the 20/20 line perfectly. ‘Now your left.’ Again, a flawless read. ‘Now both,’ I requested. There was silence He couldn’t even read the large E on the top line. I turned and discovered that he had done exactly what I had asked; he was standing there with both his eyes covered.†If you too have a nursing tale that is funny/inspiring/illuminating/nursetastic, we’d love to hear it!

Impact of Thomas Jefferson on John Adams based on David McCullough's Essay

Impact of Thomas Jefferson on John Adams based on David McCullough's bioigraphy - Essay Example Both men reveal an ongoing influence upon the other. In the later years, the author hints of a vilification of Jefferson to Adams in the mind of the popular press, yet the text itself implies otherwise, describing situations with a latent sympathy to the old comrades. Specifically, this paper will examine several key comparisons of the text which impart a moral description of Adams through ertain excesses of Jefferson. Jefferson is first introduced at the gathering of the Second Continental Congress, an opportunity the author uses to make a physical comparison with Adams, for where Adams was "stout, Jefferson was lean Where Adams was bald, Jefferson had a full head of thick coppery hair" (111). McCullough lists a number of other comparisons, of which the two most important ones were Adams hailing from Massachusetts while Jefferson came from a financially well-off Virginian aristocracy, thus, while both were extremely practiced in law, "Jefferson had never relished the practice of law as Adams had, nor felt the financial need to keep at it." (114). Jefferson is portrayed as speaking very little at this Congress, being deferential to Adams in almost all matters, although the gentlemen in general held a mutual respect and admiration for the other. Jefferson's assignment to write the Declaration of Independence is addressed by both men many years later. Jefferson recalls that he was asked and agreed, Adams claims that Jefferson tried to pass the work onto him (Adams), but that Adams refused for three reasons: 1) because that a Virginian representative should be involved in the forefront of the endeavor, 2) Adams saw himself as obnoxious and unpopular (a self-deprecation otherwise non-existent) and Jefferson the opposite, and 3) that Jefferson was the better writer. Despite Adams and the rest of the drafting committee, making minor changes, Adams promoting the skill of Jefferson's writing has proven to be a boon to successive American generations. When Jefferson was chosen as an ambassador to France in 1782 and sent to join Adams and Benjamin Franklin, who were already posted in Paris, Adams lauds the selection, claiming no one else compares to Jefferson character "in point of power or virtues." (318). This warmth is wholly absent from an earlier letter Jefferson had sent to James Madison, saying Adams's "vanity is a lineament in his character (and) his want of taste I had observed" (318). Despite some waffling, however, Jefferson does admit to Adams's integrity and usefulness in the position. To be fair, Jefferson was just leaving an unwelcome stint as governor of Virginia, a tenure culminating in his narrow escape from British invasion. Perhaps his vehemence in describing Adams is therefore related to an attempt to inflate his own worthiness, a latent desperation to receive the posting himself. For upon his arrival in Paris, Jefferson resumed very close relations with the entire Adams family. McCullough does point out a dis tinct difference in lifestyle here, for Jefferson, rather than assuming the modest lifestyle of the Adamses and living on the outskirts of the city, instead takes an apartment in the heart of the city and goes on wild shopping sprees. He lives in such a constant state of

Critique of the Fresh Fruit and Vegetables Range available to Essay

Critique of the Fresh Fruit and Vegetables Range available to Customers at Tesco - Essay Example Executive Summary Tesco is the largest food retailer in UK, operating more than 2,318 stores worldwide and around 1,878 stores all over the UK. Tesco also runs stores in the rest of Europe and Asia (Dinkhoff, 2009, page 5). Tesco.com offers full online service to customers. The company also offers a series of online and offline personal finance services. Headquartered in Hertfordshire, UK the company operates groceries, bakeries, food and drinks stores, health and beauty services, home and entertainment as well as pets and household services. Tesco has stores in 14 countries spread across Europe, Asia and North America and employs 492,714 people (Theuvsen, 2007, page 69). SWOT Analysis of Fruit and Vegetables Available at Tesco Strengths The company provides a Wide product range including fresh fruits, vegetables, frozen food, juices, nectars, and processed food. It also has a Strong brand name, efficient supply chain management and efficient use of technology in processing and const ant innovation. Tesco offers their customers the convenient option of online shopping through their user-friendly website. This makes it easy for customers to find the appropriate items they are seeking. The customers can view products on website, place orders and make an appointment for delivery (Dogra, 2010, page 20). The business has secured a strong commercial standing within the global marketplace after being awarded Retailer of the Year 2008 at the "World Retail Awards†. TESCO groceries strengths also include posted sales gain of 13% for UK markets and 26% growth in global markets despite retail sales continuing to show a declining or level performance (Palmer, 2012, page 4). Weakness Fruits and vegetables are easily perishable products, which without a reliable marketing strategy cad lead to immense losses (Da Silva, 2009, page 63). The stores chains weaknesses include non-essential, high ticket price items that will bear the rising cost of living and lower incomes (Tis chner, 2009, page 189). Tesco's Finance profit levels were affected by credit card arrears, bad debt, and household insurance claims. The Grocer outlets are not grouped to work as specialist retailers in particular areas of product, which other tailored retailers can capitalize (Faruq, 2007, page43). The Company’s position as a price leader in UK markets may lead to lower profit margins to obtain the substantial  price points. Another weakness lies in reliance on UK market (Pride, 2012, page 33). Opportunities Using the latest technology, Tesco can easily save time and obtain targeted customers. The company could also advertise their range of fresh fruits and vegetables through various media to attract more customers (Blay-Palmer, 2010, page 98). They could also widen their reach throughout the UK market with exclusive, fresh fruits and vegetables outlets. The increasing demand for tropical fruit and valued vegetables annually from the global market is another opportunity f or Tesco (Burch, 2007, page 143). Threats Competition still remains the foremost threat Tesco’s fresh fruit and vegetables business faces. The company has famous competitions like ASDA, Marks&Spenser and Sainsbury. Economic instability and inflation experienced lately in the UK market also pose a considerable  threat to the company. Consequently, the customers save cost on expenditure due to the bad

National Response Framework Essay Example | Topics and Well Written Essays - 250 words

National Response Framework - Essay Example An obvious strength of the NRF is its emphasis on engaged partnership and shared responsibilities and roles at all levels by all stakeholders. Further, NRF has aligned its objectives with its capabilities at local, state, and federal levels. That is, according to the NRF, all the responsibilities and resources are aligned at all levels so that no level is overwhelmed during crises (Office of Homeland Security 2002). Second, the tiered approach to responding to crises ensures that catastrophes are dealt with the lowest possible level, only to be supported when need arises due to the severity of a crisis. The National Response Framework also has not only adaptable but also scalable and flexible operations and capabilities so that the operations are implemented even if crises change in scope and severity. Nonetheless, there is still a lot of room to improve the NRF. An area in which the NRF may be improved is funding. That is, clarity should be established on federal, state, local, and private-donor responsibilities in terms of funding. In fact, the federal and state governments should entirely fund crises responses with regards to cash grants, legal aid, temporary shelter, food supplies, and home repairs. Additionally, all victims, their socioeconomic statuses notwithstanding, should be supported to full recovery rather than concentrating on a particular class of victims. Thus, the episodic funding of emergencies in which non-profit responders such as the Red Cross only reach out for help after disasters and negotiation for federal grants take place after each emergency should also stop. Funds should thus be made available so that responses are fast whenever emergencies

Women and the Right to Vote (the Suffragist Movement) Essay

Women and the Right to Vote (the Suffragist Movement) - Essay Example In the declaration, there were issues of the troubled women of America. They sought the right to own property, to keep their own wages, to ‘divorce, to gain custody of their children, to attend college, to vote and to serve in professions like theology, medicine and law’ (The Elizabeth Cady Station and Susan B. Antony Papers Project). However, the most noticeable demand was women’s suffrage. In fact, one can find a large number of reasons behind the struggle for suffrage. Even in the early part of the 19th century, there were a few female figures that fought for equal rights. A prominent figure was Frances Wright who came to the U.S from Scotland as early as in 1826. She conducted large number of lectures to make the society aware of the issue. Similarly, Ernestine Rose from Poland too was busy educating women about their rights. Also, there was Margaret Fuller who wrote the famous The Great Lawsuit: Man vs. Woman. However, the movement got its united form in the year 1848 when Gerrit Smith was nominated as the presidential candidate of Liberty Party. In fact, he was Elizabeth Cady’s first cousin. So, it was common for them to engage in discussion and debate over political matters. Thus, in the National Liberty Convention held at New York in the same year, Smith gave the movement a good beginning through his speech. He pointed out in his speech that women were not enfranchised in any nation of the world. He argued for the introduction of universal suffrage, and as a result of the speech, Lucretia Mott-a woman candidate- was nominated to the vice-president post for the first time in history. However, things were not so easy for women at that time because most of the male leaders and activists of anti-slavery movement disliked the presence of women in agitations. As a result, most males disliked the role of women activists who had been a vital part of the reform movements till then. However as McMillen reports, observing the evident dis content from the part of their male compatriots, people like Mott and Stanton decided to hold the Seneca Falls Convention; and the Convention was attended by important figures like Lucretia Mott, Mary Ann M’Clintock, and Elizabeth Cady Stanton (12). However, what marred the suffragist movement from the very beginning were the extreme internal differences in opinion and the lack of a strong leadership. After the 1848 convention, there was the even bigger National Women’s Rights Convention in the year 1950. In fact, this was organized by Lucy Stone in collaboration with various other early activists like Paulina Kellogg Wright Davis, Wendell Philips, William Lloyd Garrison, and Abby Kelley Foster. Though there were a large number of questions that remained unanswered ranging from whether to include males in the movement, who to lead the movement, what strategy to be adopted, and what solutions are to be sought, it was decided in total that the movement would work to ensu re women a position equal to men. The so-called meetings encouraged a large number of activists to join the movement. Some important figures who joined the movement in this way are Susan B. Anthony, Matilda Joslyn Gage, and ex-slave Sojourner Truth. In fact, the suffrage movement was not only the result of the desire to vote but was the result of the understanding of years and years of suppression of the weaker gender by both the State and the Church. This feeling is well-documented in the work by Matilda Joslyn Gage in the year 1881 named Preceding Causes. She points out that the so-called ‘subjection to the powers that be’ resulted in the suppression of free thought, annihilation of all those who

Democracy and Religion in Developing Countries Essay

Democracy and Religion in Developing Countries - Essay Example In the Muslim world, particularly developing countries issues concerning political democracy are raised with special force because of the strength of the Islamic resurgence and the intensity of the demands in recent years which demand better political processes. Before examining the application of democracy in Islamic countries, there is a need to analyze the significance of Islam in politics. Islamic politics according to modern Islamic movements and what history tells us is a combination of religion and politics for the reason that medieval Islamic civilization of the Umayyads and the Abbasids followed non-state structures based on the grounds of religious faith and action (Esposito & Voll: 4). This indicates that the true implication of democracy in the Muslim era was followed by the belief that the most pious person among the society was supposed to be selected by civilians as well as by his followers. The current political culture of liberal secular societies never concern about God and never weighs God's approval or disapproval of their policies or behaviour. For this reason one can see that even religious political struggles and negotiations differ a lot when compared to those of the past. This clearly indicates that today's liberal democratic governments pursue people's happiness to the exclusion of God's approval (Sadri & Sadri: 122). Democratic Political Systems The concept of democracy followed in Islamic countries encompasses Islamic activist movements that challenge government while supporting others. What usually happens in this era is that in the political interests of Islamic revivalist groups, revolutionary opposition takes place which leads them either to ruling governments, or such movements may participate in the ruling political system as opposition movements. Many times it is seen that such religious movements are based as they are crucial part of the government or are themselves the ruling force in the political system. Such a perspective of democracy is based on a broad spectrum that gives us an overview of different situations within which Islamic democratization exists. Therefore such situations are: (1) revolutionary democracy to the ruling political government (2) legal or cooperating democracy that works within the boundaries of political system (3) active participation as a democratic government alliance which works wit h other political forces and (4) the system that controls and leads the existing political system. The above situations as practiced by most of the Islamic countries shapes the nature of emerging democratic ideals in the Islamic world as well as the developing and influenced new political orders in Islam. Democracy in the Middle East As far as Islamic law and order is concerned, it is severely implemented in the region except for the positive peace in the Middle East. Countries like Iraq, Iran and Israel are pervaded with armed conflicts in various types and forms like regional conflicts, resource wars, separatist and nationalist conflicts and irredentist conflicts. However some countries are influenced by other ethnic, religious and tribal struggles to the extent where their democratic power is heavily influenced under revolutionary and fundamentalist struggles. The peoples and governments throughout the Middle East are thus confronting pro-democracy anti-colonial struggles. Middle Eastern democratic trend follows violent conflicts and does not fulfil the criteria of positive peace in the region which is the utmost ground for building a democratic

Women and the Right to Vote (the Suffragist Movement) Essay

Women and the Right to Vote (the Suffragist Movement) - Essay Example In the declaration, there were issues of the troubled women of America. They sought the right to own property, to keep their own wages, to ‘divorce, to gain custody of their children, to attend college, to vote and to serve in professions like theology, medicine and law’ (The Elizabeth Cady Station and Susan B. Antony Papers Project). However, the most noticeable demand was women’s suffrage. In fact, one can find a large number of reasons behind the struggle for suffrage. Even in the early part of the 19th century, there were a few female figures that fought for equal rights. A prominent figure was Frances Wright who came to the U.S from Scotland as early as in 1826. She conducted large number of lectures to make the society aware of the issue. Similarly, Ernestine Rose from Poland too was busy educating women about their rights. Also, there was Margaret Fuller who wrote the famous The Great Lawsuit: Man vs. Woman. However, the movement got its united form in the year 1848 when Gerrit Smith was nominated as the presidential candidate of Liberty Party. In fact, he was Elizabeth Cady’s first cousin. So, it was common for them to engage in discussion and debate over political matters. Thus, in the National Liberty Convention held at New York in the same year, Smith gave the movement a good beginning through his speech. He pointed out in his speech that women were not enfranchised in any nation of the world. He argued for the introduction of universal suffrage, and as a result of the speech, Lucretia Mott-a woman candidate- was nominated to the vice-president post for the first time in history. However, things were not so easy for women at that time because most of the male leaders and activists of anti-slavery movement disliked the presence of women in agitations. As a result, most males disliked the role of women activists who had been a vital part of the reform movements till then. However as McMillen reports, observing the evident dis content from the part of their male compatriots, people like Mott and Stanton decided to hold the Seneca Falls Convention; and the Convention was attended by important figures like Lucretia Mott, Mary Ann M’Clintock, and Elizabeth Cady Stanton (12). However, what marred the suffragist movement from the very beginning were the extreme internal differences in opinion and the lack of a strong leadership. After the 1848 convention, there was the even bigger National Women’s Rights Convention in the year 1950. In fact, this was organized by Lucy Stone in collaboration with various other early activists like Paulina Kellogg Wright Davis, Wendell Philips, William Lloyd Garrison, and Abby Kelley Foster. Though there were a large number of questions that remained unanswered ranging from whether to include males in the movement, who to lead the movement, what strategy to be adopted, and what solutions are to be sought, it was decided in total that the movement would work to ensu re women a position equal to men. The so-called meetings encouraged a large number of activists to join the movement. Some important figures who joined the movement in this way are Susan B. Anthony, Matilda Joslyn Gage, and ex-slave Sojourner Truth. In fact, the suffrage movement was not only the result of the desire to vote but was the result of the understanding of years and years of suppression of the weaker gender by both the State and the Church. This feeling is well-documented in the work by Matilda Joslyn Gage in the year 1881 named Preceding Causes. She points out that the so-called ‘subjection to the powers that be’ resulted in the suppression of free thought, annihilation of all those who

Deaf culture. This paper contains answers for two questions about Deaf Essay

Deaf culture. This paper contains answers for two questions about Deaf Again Book - Essay Example Even though he faced all of these problems and difficulties, he was not able to stand up for himself. The reason for that was the unfavorable attitude of his grandparents, hearing relatives, and medical professionals toward his deafness, which in turn contributed to solidification of deafness as a bad thing in his consciousness. Thus he failed to defend himself. Moreover, the other reason for this was that he never thought that he was treated unfairly just because he was deaf. Therefore, he believed if he wasn’t able to grasp what was going on in the Hebrew School, this should have been his fault. 2- Mark confronted several important issues during this part of his life. Pick one issue you find distributing and/or thought provoking then explain in several sentences how this particular one affected you. From my standpoint, the educational options for deaf children were the most important issue that might negatively affected the lives of deaf individuals. In chapter five, the author described his experience of attending the Germantow Friends School, which was a huge school with about nine hundred students. Furthermore, he indicated to the deep pain when he felt isolated among hearing students; he wasn’t even able to understand conversations around him. He also pointed out on the frustrating experience and how difficult it was for him to make a friendship with hearing students and read or grasp others’ lips. He explained the feeling of loneliness because he could not communicate easily with his classmates and teachers. In addition, he described his disappointment when his teacher asked him to wear his hearing aids and sit in the front. Actually all these feelings of pain, frustration, and isolation strongly affected me. Especially when the author described his impressio n about the time he spent at the Germantow Friends School†I was often like a fish out of water.† (Drolsbaugh, 1997, p.43). This quotation makes me feel his fear of being powerlessness,

Osmosis and Potato Chips Essay Example for Free

Osmosis and Potato Chips Essay Osmosis is the movement of water from an area of high concentration to an area of low concentration across a semi permeable membrane. An osmotic system is established when a semi-permeable membrane is placed between two solutions. In this biological systems context, osmosis is the exchange of water between the potato cell and the surrounding medium of varying sucrose concentrated solutions, with the plasma membrane being the semi- permeable membrane. Because water molecules have kinetic energy, they are constantly moving around in gaseous or liquid form, moving randomly from one place or another. The greater the concentration of water molecules in a system or solution, the greater the total kinetic energy, and the higher its water potential. This means, that as the concentration of glucose increases in a solution, the concentration of water decreases, lessening the solutions water potential, and lessening its ability to move between solutions by osmosis. Relating this to the potato chips: basically, as the concentration of glucose in each solution increases, the water in that solution is less able to move to the potato as there is a higher concentration of water in the potato chip than in the highly concentrated sucrose solution, causing water from the potato to move to the solution, thereby achieving a percentage loss in mass. At concentrations such as 0.0molL-1 and 0.9molL-1, the concentration gradient is steeper; therefore the rate of diffusion is quicker. For the potato chips in the hypertonic 0.9 sucrose solution, the concentration of water molecules in the potato chip cells is greater than the water molecules in the 0.9 sucrose solution. This means that through the process of osmosis, water molecules will move from the potato cell through its semi permeable membrane and into the sucrose solution, therefore resulting in a percentage loss in mass of the potato chips as depicted by my results (a loss of XXX%), thereby justifying w hy the potato chips in the 0.9 sucrose solution being plasmolyzed. In comparison, in the hypotonic tap water solution, the tap water with no sucrose solution (0.0) will have greater water concentration compared to the potato chip, forming a steeper concentration gradient. This means that through the process of osmosis, water molecules will move from the tap water solution through the potato chip cells semi permeable membrane and into the sucrose solution resulting in the rate of water movement from the tap water solution to the cells in the potato chips to be quicker, resulting in a net percentage gain of mass  as shown by my results (a gain of XXX%), therefore justifying why the potato chips in the tap water solution became turgid. As the potato chips are placed into sucrose solutions which concentrations of sucrose are closer to the approximate isotonic range (0.1-0.2), the concentration gradient between the semi permeable membrane of the potato chip cells and sucrose solutions decreases, thereby resulting in the potato chips in the 0.1 solution having only a slight percentage mass increase while the potato chips in the 0.3 sucrose solution having a lower percentage mass loss compared to the potato chips in the 0.9 sucrose solution over the approximate 24-hour period. In the living cell, both the cell wall and plasma membrane determine the permeability of the cell, but the latter of the two is the least permeable of the two. The ability of a substance to pass through these barriers is known as the permeation of the substance. Since not all substances may pass into or out of the cell, the cell surface is known as selectively permeable or as a semi permeable membrane. The semi permeability varies from cell to cell and under certain conditions. A solution in which the concentration of sucrose is greater than that inside the cell is called a Hypertonic solution and will cause a cell to become plasmolyzed. An example of this in my results is the test at 1 molar. In other words, it becomes dehydrated and loses water through plasmolysis. If the concentration of the sucrose solution outside the cell is less than that inside the cell, this means that the solution is Hypotonic to the cells of the potato chip. The water will diffuse into the cells, making it turgid. This would explain why potato chips put into a solution of 0 molar seemed very firm compared to the potato chip used for 1 molar, this was because the cells of the potato had lost their turgor, and had become flaccid. To conclude this, I can say that the movement of water through a selectively permeable membrane is affected by concentration of glucose solution, or by any other solution. The higher the concentration of glucose solution, the potato chip will have a net percentage loss in mass.

Success of the Kong Hong Crossover Film

Success of the Kong Hong Crossover Film Chapter 1 Introduction Preface The purpose for this dissertation is to discover what is crossover film and what makes the crossover film a success. The cinema of Hong Kong has consider as the pioneer of chinese language movie. Especially between the 1970à ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã¢â‚¬Å" 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s, most of movie fans will be familiar with names like Bruce Lee, Jackie Chan, John Wu from Hong Kong cinema. The reason why these movie star become so popular because they produce a lot of martial art film during that time. And then these martial art film brought to the western audiences. In fact, A lot of english speaking country or european start to aware of asian movie in that time. However, the English audiences might consider these martial art film as the crossover film. The English audiences think these martial art film as the crossover probably because these martial art film come with simple plot. The story are quite easy to understand for them such as the good and evil character. So the audienes are not nessesary to understand what the character speaking. Therefore, there is no language boundary when the english audiences watch it. In my research, these martial arts films in the past does not count as the crossover film. I would say the crossover film is relate to several elements which is culture references, co-production, company investment, audiences expectation, marketing, etc. Research background Back to Hong Kong cinema, The cinema of Hong Kong is one of the major movie industry in the Chinese language speaking cinema. Before 1997, Hong Kong was a colony of Britain and therefore Hong Kong had a greater freedom on economic and political than mainland China. Even in film industry, The censorship system in Mainland China have a very strHYPERLINK http://cdict.net/q/straightict rule. à ¢Ã¢â€š ¬Ã…“ Hong Kong filmmakers either steered away from criticzing China or did so in oblique ways à ¢Ã¢â€š ¬Ã…“(Clara Lawà ¢Ã¢â€š ¬Ã¢â€ž ¢s Farewell China,1989. P.127: Bordwell, 2000). Therefore, the Hong Kong film maker can barely sell their film or have to re-produce another verison to adapt the market in China. On the other hand, the America or other Euro country censorship syetem are vary widely than China. And a lot of Hong Kong film producers try to sell their films to some western country. But I think it was not that easy for the very beginning because the western audiences probabl y havenà ¢Ã¢â€š ¬Ã¢â€ž ¢t seen any kind of asian movie before. à ¢Ã¢â€š ¬Ã…“European and North American audiences have never been particularly interested in Asian cinema, Apart from the occasional exotic import and anime.à ¢Ã¢â€š ¬? (D. Bordwell, 2003, P. 83) During the 1970s, the matrial art /Ku fung film become one of the major theme in Hong Kong. à ¢Ã¢â€š ¬Ã…“Golden Harvest was the top studio, signing up Jackie Chan, the kung fu comedy actor-filmmaker who would spend the next twenty years as Asias biggest box office drawà ¢Ã¢â€š ¬? (Chan and Yang, 1998, P.  164à ¢Ã¢â€š ¬Ã¢â‚¬Å"165: Bordwell, 2000). However, during the 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s. there was a industry crisis because of the Asian financial crisis and also the illegal copy and download over the internet. However, there was a few local film receive a huge success even it was a hard time for film industry by that period. Those are the film that I am going to cover in my research. Chapter 2 What is crossover film? 2.1 Chapter introduction In this chapter, I will be discuss how we define crossover film especially the film made in Hong Kong. Also, Hong Kong produced a lot of martial art or action movie during the late 1980à ¢Ã¢â€š ¬Ã¢â€ž ¢s and early 1900à ¢Ã¢â€š ¬Ã¢â€ž ¢s. And Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s probably relate to the politcal and society problem. It might be represent the identity of Hong Kong movie as the martial art film from the english audiences. And I want to find out why they have this thought. Apart from these martial art film, do they know other films that made in Hong Kong? 2.2 Hong Kong movie = Ku fung ? The Martial art movie can be chase back to 1930à ¢Ã¢â€š ¬Ã¢â€ž ¢s originally. And the Chinese people called it à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film, the term à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? is based on some fictional Chinese novel and always use of the old chinese dynasty as the background. The features of these à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? characters always appear with sword as the weapon and come with superpower. The à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film probably the most popular genre in the early cinema of Mainland China. I think the Chinese audiences need this kind of topic in the cinema such as heroic and myth after the post-war period. However, the chinese government strongly disapprove à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film in China as the subject matter is over superstition and violence. And some Hong Kong movie producer try to bring action movie to Hong Kong audiences in the late 1930à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The reason is Hong Kong had a superior level of freedom as the social culture and economy development during the colony era. That was the competitive advantage for Hong Kong could produce some action film but Mainland China. à ¢Ã¢â€š ¬Ã…“In the British colony of Hong Kong, which had since 1950à ¢Ã¢â€š ¬Ã¢â€ž ¢s transformed itself from an entreport to an industial city, the 1960à ¢Ã¢â€š ¬Ã¢â€ž ¢s was also a period of rapid economic growth and social turmoilà ¢Ã¢â€š ¬? (Po Shek fu and David Desser, P.71: Cambridge university press, 2000). Therefore, I believe the martial arts movie has became popular start by the late 1960à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The Martial arts movies still feature à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? style in the early Hong Kong cinema. However, there was some significant change in the Hong Kong cinema during the 1970à ¢Ã¢â€š ¬Ã¢â€ž ¢s. I think the first time to allow western audiences to get to know about Hong Kong movies is the master of martial arts Bruce Lee return to Hong Kong cinema. Bruce Lees career achievement as well as cultural aspects of the film have an influence, he not only open the gate for the Chinese to first enter Hollywood, but also created his own philosophy on martial arts Jeet Kune Do. And make Action movies become one of the mainstream genres in Hong Kong. The early co-production with hollywood (Warner Bros) and Hong Kong (Golden Harvest) was à ¢Ã¢â€š ¬Ã…“Enter the Dragonà ¢Ã¢â€š ¬? in 1973. It was also the first time Hong Kong attempt to break into western audiences market. The film combined the traditional Kung fu and James bond action style genres. It wasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t really successful for the first breakthrough with western audiences because Lee dead in 1973. And then the action movie production seem to be lay low for while. This situation change until Golden Harvest studio sign up Jackie Chan as the action movie star. Jackie Chan as early as 1982 when it began to break into the Hollywood market, but he does not run smoothly into the international road. His first foray into the international market film called Cannonball Run. Unfortunately at the box office failure, And then after many years later Jackie took the first Hollywood movie Rush Hour which made him become popular in Hollywood. During the 70à ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã¢â‚¬Å"early 90à ¢Ã¢â€š ¬Ã¢â€ž ¢s, Hong Kong exported a lot of local movie to western country. In my opinon, I think the western audiences probably consider the early Hong Kong action movie as the crossover film. But I think these action movies just the films that made in Hong Kong. Therefore, I m going to look for the real definition for crossover film in next paragraph. 2.3 The definition of crossover film In fact, I canà ¢Ã¢â€š ¬Ã¢â€ž ¢t find any book that mention about the term à ¢Ã¢â€š ¬Ã…“crossover filmà ¢Ã¢â€š ¬? during my research. However, I found some other sourse over the internet to explain what is crossover film. Also I will use my own understanding to outline the definition of crossover film through the research. When I start typing the word à ¢Ã¢â€š ¬Ã…“crossover filmà ¢Ã¢â€š ¬? on google search engine. I found this web blogger called Pardesi over the internet and talk about what he/she thinks about crossover film. This blogger Pardesi make a compare between two successful crossover films which is Crouching Tiger Hidden Dragon and Slumdog Millionaire in the blog entry. Pardesi suggest that the definition of crossover film à ¢Ã¢â€š ¬Ã…“Such films go beyond the traditional markets in the home country, or already exploited by films from the country, and usually end up making a lot of money.à ¢Ã¢â€š ¬? Pardesi, (2010). In my opinion, I think Pardesi only suggest c rossover film more concern by marketing way. However, I believe crossover film can be relate many different elements apart from marketing. Firstly, I think it can separate into two parts which is the crossover film itself and the production. The crossover film itself can develop to culture, actor, and audiences expectation, and narrative structure. And the production element can define as company investment, finanical, special effect, and film location or studio. I think culture represent a lot within the crossover film because it can show some of the local element to western audiences. Also, it probably involve different actor from different coutry or speak different language. And the most important one is audiences expectation, the western audiences might expect to see something where the local film specialize at , or something they probably wont see from the english movie. for example, Martial art, high population or modern city scene. The second part to define crossover film is about production. firstly, it might involve western company to invest Hong Kong movie and re-packaging the film to be come suitable western marketing. Even finanical support is key element as produce a crossover film. Some western film production company might already own their advanced technology to create some imaginary scenes. However, these are just the thoughts come from my research. I will be provide some evidences to proof these elements are relevant. 2.4 Chapter summary This chapter has mainly introduced the theories and article which relevant in this research. It can give some idea to the reader about the crossover film. Also have the primary understanding about the marketing side and production side of the crossover film. In next chapter, I will discuss more about the elements which make the crossover film success. Chapter 3 The Crossover films 3.1 Chapter introduction The purpose of this chapter is to use three significant crossover films as the example. And then I will discuss the key elements which bring them to become sucessfull around the global. The films I will be focus on Kung Fu Hustle(2004), The film saved Hong Kong film industrial during the global economic crisis and the local film industrial decline. The second film I will look at is Rush Hour (1998), see how the western audiences expectation change from crossover film. Finlly, I will discuss how cross-movies in the western region of Hong Kongs success, rather than in Hong Kong by using à ¢Ã¢â€š ¬Ã…“Crouching Tiger, Hidden Dragonà ¢Ã¢â€š ¬? 3.2 Crossover to international à ¢Ã¢â€š ¬Ã…“Stephen Chowà ¢Ã¢â€š ¬? and à ¢Ã¢â€š ¬Ã…“ Kung Fu Hustleà ¢Ã¢â€š ¬? During the late 90à ¢Ã¢â€š ¬Ã¢â€ž ¢s, hong kong movie industrial met a several crisis. The internet technology was developing extremely fast. People start sharing the movie over the internet, or even purchase the illegal movie DVD copies rather than go to the cinema . Some movie production studio find it difficult to maintain the movie production as the box office decline. However, Hong Kong actor Stephen chow seem to be saved this crisis for Hong Kong movie industrial. Hong Kongs population is 7,061,200. As a small population and economic decline region, Some Hong Kong movie studio find it hard to survive. Therefore, they can only rely on producing some low budget film to maintain the business. Nevertheless, the cinema of Hong Kong still find the way to survive from mainland China and international market. Kung Fu Hustle 2004 is a one of the great successful example. The film recieve highly positive result. Before Kung Fu Hustle, there are several film which co-production with Columbria studio. Howeve, these film have failed at the box office because they remain a little local flavour. The western audiences probably more familiar with one of the most popular actor in Hong Kong Stephen Chow. He created his own comedy style on acting called à ¢Ã¢â€š ¬Ã…“Mo lei tauà ¢Ã¢â€š ¬? , this term can be referred to à ¢Ã¢â€š ¬Ã…“Silly talkà ¢Ã¢â€š ¬?. à ¢Ã¢â€š ¬Ã…“During an interview with Stephen Chow for his 2006 Asian Invasion season, the BBCs film critic Jonathan Ross referred to the genre as Silly Talk, a label that Chow was happy to accept.à ¢Ã¢â€š ¬? (Wikipedia. 2011. Mo lei tau), the interview also avalible on YouTube(Asian Invasion Episode 2 Part 2) . Stephen Chow produced the first film à ¢Ã¢â€š ¬Ã…“Shaolin Soccerà ¢Ã¢â€š ¬? which break through the western market. However, the second film Kung Fu Hustle Stephen Chow became an international success. Columbia pictures impressed by stephen previous film Shaolin Soccer and wanted to provide finanical support to Stehpen. As a result, Stehpen came up the new idea on the film Kung Fu Hustle in 2004. Stephen Chow also is an actor himself, he started his acting career from a local television. In early 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s, he began to making film with his Mo lei tau comedy style. But this kind of acting style only limited to cantonese speakers understanding. Therefore, Stephen tried not to put too much Mo lei tau acting style in Kung Fu Hustle, and used the CGI and pop culture references instead. In addition, Stephen co production with Columbria studio and several film studio in mainland China. In my opinion, I think such as this kind of collaboration with western movie studio is quite benefit to Hong Kong film industrial. The reason is western movie studio has already built up a very mature technique on film production. Also, they developed some advance computer graphic during the editing part. This is a great improvement on visual effect for the Hong Kong film, so the CGI technology can perform the scene that impossible become possible. For example, à ¢Ã¢â€š ¬Ã…“Kung Fu Hustleà ¢Ã¢â€š ¬? refer a lot of superhuman ability combine with martial art. During the interview with BBC, Stephen said this kind of technology did a great help for his film, but he insist to put CGI graphic as the assistant role for the film. I agree what Stephen says because it wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t lose the originality with martial art element. Also, the CGI effect just play a little role that make western audiences easier accept the film rather than produce the stereotype martial art movie. The western audiences probably have seen a lot different martial art film from the past. Furthermore, the Hollywood production system more focus on quality rather than quantity. à ¢Ã¢â€š ¬Ã…“Hollywood directors count themselves lucky to make a film every three yearsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦In the late 1990s Andre Lau( Hong Kong director) was directing as many as 4 films per year.à ¢Ã¢â€š ¬? (David B, P.  117 2003). In such a condition, I think hong kong filmmaker can only produce some low budget film and lack of idea on creating some stunning story. Therefore, I reckon the collaboration between western film studio and Hong Kong film maker which is quite benefit to Hong Kong film to break through western market. Apart from big company support, Stephen Chow also wanted try some new element into the film such as put a several American pop culture in different scenes. These references including Road Runner à ¢Ã¢â€š ¬Ã…“Wile E. Coyote and Road Runnerà ¢Ã¢â€š ¬? , and a dance scene which refer to Amercian musical à ¢Ã¢â€š ¬Ã…“West side storyà ¢Ã¢â€š ¬? and the horror scene à ¢Ã¢â€š ¬Ã…“The Shingingà ¢Ã¢â€š ¬?1908. When I look at some Hong Kong movie in the past, I think they cant become mainstream movie in western country because the film is more focus on local audiences taste. Only some of the popular martial art or action movie can be sell to western. Beside, the western audiences only understand because these film content involve simple plot such as bad character get beat up by the good character. It might be already label that Hong Kong movie represent martial art or kung fu in some sence. Therefore, I believe the way to make western audiences re-consider Hong Kong movie not just another martial art or action film could be consider to put some western pop culture. This is not only reduce the language boundry, but also bring up some new element to the film. 3.3 Cultural cross-over movieà ¢Ã¢â€š ¬? Rush Hourà ¢Ã¢â€š ¬? Even Stephen Chowà ¢Ã¢â€š ¬Ã¢â€ž ¢s gain a hugh success from western market. There is still some movie fans not quite fancy foreign film. Especially the film is based on chinese language. According to producer Terence Chang à ¢Ã¢â€š ¬Ã…“A lot of Hong Kong films have things that I think American audiences canà ¢Ã¢â€š ¬Ã¢â€ž ¢t accept.à ¢Ã¢â€š ¬? D. Bordwell (P.19 ,2000) In 1998, Jackie Chan finally arrived to Hollywood. Chanà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã…“Rush hourà ¢Ã¢â€š ¬? series become at Rank #1 at the North American box-office with a weekend gross of $33 million in September 1998 (figure on Appendix -1) Which is unexpected result for foreign film. I would say the Martial Art combine buddy movie opened the gate for crossover film. The movie applied the buddy film style like the hollywood film normally use. In Rush Hour, it is about a Chinese inspector and American detective. The character James Carter (Chris Tucker) keeps the American comedy element in the film, and Inspector Lee (Jackie Chan) remain his action scenes throughout the movie. I think the audiences have never seen the buddy film like this before which bring a lot of new visual elements to them. However, Jackie Chan reveal on his official blog that he didnt really like the film and he felt very disappointed. Chan Said, à ¢Ã¢â€š ¬Ã…“I felt the style of action was too Americanized and I didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t understand the American humor.à ¢Ã¢â€š ¬? Which I consider the film might suitable for western audiences rather than local audiences. In à ¢Ã¢â€š ¬Ã…“Rush Hourà ¢Ã¢â€š ¬? series, there are a lot of jokes which based on minority racial stereotypes in Amer ican society. I think that makes the film easier to get accepted by majority white audiences. The two character portray totally different personality. Carter portray as a loud, speak with high pitch, impulsive, childish Black man who often causing trouble, Lee is a respectful Asian man who good at Kung Fu. According to King (2002) points out that à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"reduce any threat created by the spectacle of a seemingly dominating Black characterà ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ (p. 149).These features of both characters become likeable for the western audiences. In Bar fighting scene, Lee says à ¢Ã¢â€š ¬Ã…“Whats up my Niggerà ¢Ã¢â€š ¬? to the bartender because Carter said that to the African customer. But Lee doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t understand the wordà ¢Ã¢â€š ¬?Niggerà ¢Ã¢â€š ¬? is a racist word to African. I think the director uses quite a lot this kind of jokes in the film to reflect the culture differences from society. In contrast with Jackie Chanà ¢Ã¢â€š ¬Ã¢â€ž ¢s earlier Hong Kong action movie. He represented as a masculinity and tough character most of the time. But in à ¢Ã¢â€š ¬Ã…“Rush Hourà ¢Ã¢â€š ¬?, character Lee who always wanted help the FBI to solve the case. And the FBI try to use character Carter to send Lee away. Altough White Character involved small role in this film. I think the director still want White character to portray as important position in the film. 3.4 Crouching Tiger, Hidden Dragon (Crouching Tiger was very well received in the Western world, however Crouching Tiger was widely dismissed as just another wuxia film among many others in asia.) Chapter 4 Research Methodology 4.1 Chapter introduction The purpose of the primary research provide the basic level of understanding for the researcher. I will use questionnaire during the primary research. The questionnaire will be conducted ten questions which indicate the western audiences interest on crossover film. The result will indicate the future trends for crossover film. This chapter will be described how the methodology adopt and analysis research question. Furthermore, this chapter is going to explain the research design, research location, sampling design and data collection process, survey instrument, and ethical issue. 4.2 Research processes Primary research: Survey ÃÆ'  Questionnaire by Student/Internet users ÃÆ'  Collect from: Northampton/ linking the questionnaire on facebook ÃÆ'  Analyze results In primary research, it will be carry out a questionnaire research. According to Ticehurst, Gregory W (2000: P.135) defined a questionnaire survey is the way to collect information from individual by using a set of question. Therefore, I believe the first to do is focus on what type of information and respondent are looking for. Then start to think about an appropriate questions for the research. The primary research will only take 10% part of this dissertation. The reason is I am hoping to get about medium size of response rate from that. Here is the brief descript type of questionnaire survey will be use: Type of questionnaire Cost Length of questionnaire Response rate Street/University/Internet Low Short Medium 4.3 Research Location The questionnaire survey is taken place from the three locations in Northampton which are the Abbeyfield school , Northampton town center and University of Northampton. The reason of chosen these place to research because it can save time to traveling different places which far way from Northampton. Further more, it can widely spread collecting the data over the internet. 4.4 Survey Instrument Development The questionnaire (Appendix). There are 3 parts of the questionnaire. The first part is about personal information such as age, gender. this is designed to collect the demographic data of the respondents. Then, the second part is about the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s knowledge on crossover film. That is to collect the information about how much respondent know about crossover film. Finally, the third part is about respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest on crossover film. And that is designed to what sort element the respondent like so I can provide the recommendation for the future crossover film. 4.5 Ethic Issue in Research The protection for the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s information is one of the most important thing in the research. In à ¢Ã¢â€š ¬Ã…“Doing your research projectà ¢Ã¢â€š ¬?, According to the Judith Bell (2005: 51) the researcher can follow two things to maintain the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s right when they carry out a research. 1.) Keep the participant innominate. 2.) Treat all the information as confidential file which from the respondent. However, My questionnaire is based on personal opinion rather than personal details. Therefore, I suppose my research will not meet any ethical issue. Chapter 5 Conclusion 5.1 The future for the crossover film 5.2 Conclusion Appendix Part -1 Rush Hour Domestic Total Gross: $141,186,864 Distributor: New Line Release Date: September 18, 1998 Genre: Action Comedy Runtime: 1 hrs. 37 min. MPAA Rating: PG-13 Production Budget: $33 million 1998 Date (click to view chart) Rank Weekend Gross % Change Theaters Change / Avg. Gross-to-Date Week # Sep 18à ¢Ã¢â€š ¬Ã¢â‚¬Å"20 1 $33,001,803 2,638 $12,510 $33,001,803 1 Sep 25à ¢Ã¢â€š ¬Ã¢â‚¬Å"27 1 $21,202,929 -35.8% 2,643 +5 $8,022 $64,037,138 2 Oct 2à ¢Ã¢â€š ¬Ã¢â‚¬Å"4 3 $14,492,122 -31.7% 2,701 +58 $5,365 $84,014,663 3 Oct 9à ¢Ã¢â€š ¬Ã¢â‚¬Å"11 2 $11,105,465 -23.4% 2,701 $4,111 $98,382,886 4 Oct 16à ¢Ã¢â€š ¬Ã¢â‚¬Å"18 4 $8,247,411 -25.7% 2,724 +23 $3,027 $109,911,590 5 Oct 23à ¢Ã¢â€š ¬Ã¢â‚¬Å"25 6 $5,860,347 -28.9% 2,602 -122 $2,252 $117,284,969 6 Oct 30à ¢Ã¢â€š ¬Ã¢â‚¬Å"Nov 1 6 $3,799,380 -35.2% 2,402 -200 $1,581 $122,428,446 7 Nov 6à ¢Ã¢â€š ¬Ã¢â‚¬Å"8 10 $3,322,424 -12.6% 2,043 -359 $1,626 $127,044,896 8 Nov 13à ¢Ã¢â€š ¬Ã¢â‚¬Å"15 11 $1,866,524 -43.8% 1,615 -428 $1,155 $129,829,673 9 Sources from: http://boxofficemojo.com/movies/?id=rushhour.htm Part -2 I am a student from University of Northampton. I am going to conduct a survey about the Crossover film that made in Hong Kong. I would be grateful if you could finish this questionnaire. Your honest view is taken with highly to appreciate. All the information in the questionnaire will be kept confidential for analysis only. Thank you very much. (Please tick the appropriate box) Gender à ¢Ã¢â‚¬â€œÃ‚ ¡ Male à ¢Ã¢â‚¬â€œÃ‚ ¡ Female Age à ¢Ã¢â‚¬â€œÃ‚ ¡ 15 ~ 25 à ¢Ã¢â‚¬â€œÃ‚ ¡ 25 ~ 35 à ¢Ã¢â‚¬â€œÃ‚ ¡ 35~ 45 à ¢Ã¢â‚¬â€œÃ‚ ¡ 45 ~ above Do you know any of these asian movie stars from below? à ¢Ã¢â‚¬â€œÃ‚ ¡ Jackie Chan à ¢Ã¢â‚¬â€œÃ‚ ¡ Bruce Lee à ¢Ã¢â‚¬â€œÃ‚ ¡ Jet Li à ¢Ã¢â‚¬â€œÃ‚ ¡ Stephen Chow à ¢Ã¢â‚¬â€œÃ‚ ¡ Andy Lau à ¢Ã¢â‚¬â€œÃ‚ ¡ Tony Leung à ¢Ã¢â‚¬â€œÃ‚ ¡ Other ________________ Have you ever watched any other films that has been made in Hong Kong? à ¢Ã¢â‚¬â€œÃ‚ ¡ Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No à ¢Ã¢â‚¬â€œÃ‚ ¡ Not sure if the film is made in Hong Kong 5. How often do you watch Hong Kong movies? à ¢Ã¢â‚¬â€œÃ‚ ¡ Daily à ¢Ã¢â‚¬â€œÃ‚ ¡ Weekly à ¢Ã¢â‚¬â€œÃ‚ ¡ Monthly à ¢Ã¢â‚¬â€œÃ‚ ¡ Occasionally 6. Do you think Hong Kong movies representing martial arts? à ¢Ã¢â‚¬â€œÃ‚ ¡ Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No à ¢Ã¢â‚¬â€œÃ‚ ¡ Not sure Do you understand what the story is about when you watch crossover films? If the film is using original Chinese language, just subtitles. (such as these films for example) Shaolin soccer, kung fu hustle, Internal affairs, In the mood for love à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡No 8. Do you prefer to see the actor you familiar with from Hong Kong movie? à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No What sort of things do you expect to see when you watch a Hong Kong movie? à ¢Ã¢â‚¬â€œÃ‚ ¡Kung Fu fighting à ¢Ã¢â‚¬â€œÃ‚ ¡Action movie star à ¢Ã¢â‚¬â€œÃ‚ ¡Local culture à ¢Ã¢â‚¬â€œÃ‚ ¡Comedy Would you recommend friends to watch film that made in Hong Kong? à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡No Success of the Kong Hong Crossover Film Success of the Kong Hong Crossover Film Chapter 1 Introduction Preface The purpose for this dissertation is to discover what is crossover film and what makes the crossover film a success. The cinema of Hong Kong has consider as the pioneer of chinese language movie. Especially between the 1970à ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã¢â‚¬Å" 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s, most of movie fans will be familiar with names like Bruce Lee, Jackie Chan, John Wu from Hong Kong cinema. The reason why these movie star become so popular because they produce a lot of martial art film during that time. And then these martial art film brought to the western audiences. In fact, A lot of english speaking country or european start to aware of asian movie in that time. However, the English audiences might consider these martial art film as the crossover film. The English audiences think these martial art film as the crossover probably because these martial art film come with simple plot. The story are quite easy to understand for them such as the good and evil character. So the audienes are not nessesary to understand what the character speaking. Therefore, there is no language boundary when the english audiences watch it. In my research, these martial arts films in the past does not count as the crossover film. I would say the crossover film is relate to several elements which is culture references, co-production, company investment, audiences expectation, marketing, etc. Research background Back to Hong Kong cinema, The cinema of Hong Kong is one of the major movie industry in the Chinese language speaking cinema. Before 1997, Hong Kong was a colony of Britain and therefore Hong Kong had a greater freedom on economic and political than mainland China. Even in film industry, The censorship system in Mainland China have a very strHYPERLINK http://cdict.net/q/straightict rule. à ¢Ã¢â€š ¬Ã…“ Hong Kong filmmakers either steered away from criticzing China or did so in oblique ways à ¢Ã¢â€š ¬Ã…“(Clara Lawà ¢Ã¢â€š ¬Ã¢â€ž ¢s Farewell China,1989. P.127: Bordwell, 2000). Therefore, the Hong Kong film maker can barely sell their film or have to re-produce another verison to adapt the market in China. On the other hand, the America or other Euro country censorship syetem are vary widely than China. And a lot of Hong Kong film producers try to sell their films to some western country. But I think it was not that easy for the very beginning because the western audiences probabl y havenà ¢Ã¢â€š ¬Ã¢â€ž ¢t seen any kind of asian movie before. à ¢Ã¢â€š ¬Ã…“European and North American audiences have never been particularly interested in Asian cinema, Apart from the occasional exotic import and anime.à ¢Ã¢â€š ¬? (D. Bordwell, 2003, P. 83) During the 1970s, the matrial art /Ku fung film become one of the major theme in Hong Kong. à ¢Ã¢â€š ¬Ã…“Golden Harvest was the top studio, signing up Jackie Chan, the kung fu comedy actor-filmmaker who would spend the next twenty years as Asias biggest box office drawà ¢Ã¢â€š ¬? (Chan and Yang, 1998, P.  164à ¢Ã¢â€š ¬Ã¢â‚¬Å"165: Bordwell, 2000). However, during the 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s. there was a industry crisis because of the Asian financial crisis and also the illegal copy and download over the internet. However, there was a few local film receive a huge success even it was a hard time for film industry by that period. Those are the film that I am going to cover in my research. Chapter 2 What is crossover film? 2.1 Chapter introduction In this chapter, I will be discuss how we define crossover film especially the film made in Hong Kong. Also, Hong Kong produced a lot of martial art or action movie during the late 1980à ¢Ã¢â€š ¬Ã¢â€ž ¢s and early 1900à ¢Ã¢â€š ¬Ã¢â€ž ¢s. And Thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s probably relate to the politcal and society problem. It might be represent the identity of Hong Kong movie as the martial art film from the english audiences. And I want to find out why they have this thought. Apart from these martial art film, do they know other films that made in Hong Kong? 2.2 Hong Kong movie = Ku fung ? The Martial art movie can be chase back to 1930à ¢Ã¢â€š ¬Ã¢â€ž ¢s originally. And the Chinese people called it à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film, the term à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? is based on some fictional Chinese novel and always use of the old chinese dynasty as the background. The features of these à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? characters always appear with sword as the weapon and come with superpower. The à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film probably the most popular genre in the early cinema of Mainland China. I think the Chinese audiences need this kind of topic in the cinema such as heroic and myth after the post-war period. However, the chinese government strongly disapprove à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? film in China as the subject matter is over superstition and violence. And some Hong Kong movie producer try to bring action movie to Hong Kong audiences in the late 1930à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The reason is Hong Kong had a superior level of freedom as the social culture and economy development during the colony era. That was the competitive advantage for Hong Kong could produce some action film but Mainland China. à ¢Ã¢â€š ¬Ã…“In the British colony of Hong Kong, which had since 1950à ¢Ã¢â€š ¬Ã¢â€ž ¢s transformed itself from an entreport to an industial city, the 1960à ¢Ã¢â€š ¬Ã¢â€ž ¢s was also a period of rapid economic growth and social turmoilà ¢Ã¢â€š ¬? (Po Shek fu and David Desser, P.71: Cambridge university press, 2000). Therefore, I believe the martial arts movie has became popular start by the late 1960à ¢Ã¢â€š ¬Ã¢â€ž ¢s. The Martial arts movies still feature à ¢Ã¢â€š ¬Ã…“Wuxiaà ¢Ã¢â€š ¬? style in the early Hong Kong cinema. However, there was some significant change in the Hong Kong cinema during the 1970à ¢Ã¢â€š ¬Ã¢â€ž ¢s. I think the first time to allow western audiences to get to know about Hong Kong movies is the master of martial arts Bruce Lee return to Hong Kong cinema. Bruce Lees career achievement as well as cultural aspects of the film have an influence, he not only open the gate for the Chinese to first enter Hollywood, but also created his own philosophy on martial arts Jeet Kune Do. And make Action movies become one of the mainstream genres in Hong Kong. The early co-production with hollywood (Warner Bros) and Hong Kong (Golden Harvest) was à ¢Ã¢â€š ¬Ã…“Enter the Dragonà ¢Ã¢â€š ¬? in 1973. It was also the first time Hong Kong attempt to break into western audiences market. The film combined the traditional Kung fu and James bond action style genres. It wasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t really successful for the first breakthrough with western audiences because Lee dead in 1973. And then the action movie production seem to be lay low for while. This situation change until Golden Harvest studio sign up Jackie Chan as the action movie star. Jackie Chan as early as 1982 when it began to break into the Hollywood market, but he does not run smoothly into the international road. His first foray into the international market film called Cannonball Run. Unfortunately at the box office failure, And then after many years later Jackie took the first Hollywood movie Rush Hour which made him become popular in Hollywood. During the 70à ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã¢â‚¬Å"early 90à ¢Ã¢â€š ¬Ã¢â€ž ¢s, Hong Kong exported a lot of local movie to western country. In my opinon, I think the western audiences probably consider the early Hong Kong action movie as the crossover film. But I think these action movies just the films that made in Hong Kong. Therefore, I m going to look for the real definition for crossover film in next paragraph. 2.3 The definition of crossover film In fact, I canà ¢Ã¢â€š ¬Ã¢â€ž ¢t find any book that mention about the term à ¢Ã¢â€š ¬Ã…“crossover filmà ¢Ã¢â€š ¬? during my research. However, I found some other sourse over the internet to explain what is crossover film. Also I will use my own understanding to outline the definition of crossover film through the research. When I start typing the word à ¢Ã¢â€š ¬Ã…“crossover filmà ¢Ã¢â€š ¬? on google search engine. I found this web blogger called Pardesi over the internet and talk about what he/she thinks about crossover film. This blogger Pardesi make a compare between two successful crossover films which is Crouching Tiger Hidden Dragon and Slumdog Millionaire in the blog entry. Pardesi suggest that the definition of crossover film à ¢Ã¢â€š ¬Ã…“Such films go beyond the traditional markets in the home country, or already exploited by films from the country, and usually end up making a lot of money.à ¢Ã¢â€š ¬? Pardesi, (2010). In my opinion, I think Pardesi only suggest c rossover film more concern by marketing way. However, I believe crossover film can be relate many different elements apart from marketing. Firstly, I think it can separate into two parts which is the crossover film itself and the production. The crossover film itself can develop to culture, actor, and audiences expectation, and narrative structure. And the production element can define as company investment, finanical, special effect, and film location or studio. I think culture represent a lot within the crossover film because it can show some of the local element to western audiences. Also, it probably involve different actor from different coutry or speak different language. And the most important one is audiences expectation, the western audiences might expect to see something where the local film specialize at , or something they probably wont see from the english movie. for example, Martial art, high population or modern city scene. The second part to define crossover film is about production. firstly, it might involve western company to invest Hong Kong movie and re-packaging the film to be come suitable western marketing. Even finanical support is key element as produce a crossover film. Some western film production company might already own their advanced technology to create some imaginary scenes. However, these are just the thoughts come from my research. I will be provide some evidences to proof these elements are relevant. 2.4 Chapter summary This chapter has mainly introduced the theories and article which relevant in this research. It can give some idea to the reader about the crossover film. Also have the primary understanding about the marketing side and production side of the crossover film. In next chapter, I will discuss more about the elements which make the crossover film success. Chapter 3 The Crossover films 3.1 Chapter introduction The purpose of this chapter is to use three significant crossover films as the example. And then I will discuss the key elements which bring them to become sucessfull around the global. The films I will be focus on Kung Fu Hustle(2004), The film saved Hong Kong film industrial during the global economic crisis and the local film industrial decline. The second film I will look at is Rush Hour (1998), see how the western audiences expectation change from crossover film. Finlly, I will discuss how cross-movies in the western region of Hong Kongs success, rather than in Hong Kong by using à ¢Ã¢â€š ¬Ã…“Crouching Tiger, Hidden Dragonà ¢Ã¢â€š ¬? 3.2 Crossover to international à ¢Ã¢â€š ¬Ã…“Stephen Chowà ¢Ã¢â€š ¬? and à ¢Ã¢â€š ¬Ã…“ Kung Fu Hustleà ¢Ã¢â€š ¬? During the late 90à ¢Ã¢â€š ¬Ã¢â€ž ¢s, hong kong movie industrial met a several crisis. The internet technology was developing extremely fast. People start sharing the movie over the internet, or even purchase the illegal movie DVD copies rather than go to the cinema . Some movie production studio find it difficult to maintain the movie production as the box office decline. However, Hong Kong actor Stephen chow seem to be saved this crisis for Hong Kong movie industrial. Hong Kongs population is 7,061,200. As a small population and economic decline region, Some Hong Kong movie studio find it hard to survive. Therefore, they can only rely on producing some low budget film to maintain the business. Nevertheless, the cinema of Hong Kong still find the way to survive from mainland China and international market. Kung Fu Hustle 2004 is a one of the great successful example. The film recieve highly positive result. Before Kung Fu Hustle, there are several film which co-production with Columbria studio. Howeve, these film have failed at the box office because they remain a little local flavour. The western audiences probably more familiar with one of the most popular actor in Hong Kong Stephen Chow. He created his own comedy style on acting called à ¢Ã¢â€š ¬Ã…“Mo lei tauà ¢Ã¢â€š ¬? , this term can be referred to à ¢Ã¢â€š ¬Ã…“Silly talkà ¢Ã¢â€š ¬?. à ¢Ã¢â€š ¬Ã…“During an interview with Stephen Chow for his 2006 Asian Invasion season, the BBCs film critic Jonathan Ross referred to the genre as Silly Talk, a label that Chow was happy to accept.à ¢Ã¢â€š ¬? (Wikipedia. 2011. Mo lei tau), the interview also avalible on YouTube(Asian Invasion Episode 2 Part 2) . Stephen Chow produced the first film à ¢Ã¢â€š ¬Ã…“Shaolin Soccerà ¢Ã¢â€š ¬? which break through the western market. However, the second film Kung Fu Hustle Stephen Chow became an international success. Columbia pictures impressed by stephen previous film Shaolin Soccer and wanted to provide finanical support to Stehpen. As a result, Stehpen came up the new idea on the film Kung Fu Hustle in 2004. Stephen Chow also is an actor himself, he started his acting career from a local television. In early 1990à ¢Ã¢â€š ¬Ã¢â€ž ¢s, he began to making film with his Mo lei tau comedy style. But this kind of acting style only limited to cantonese speakers understanding. Therefore, Stephen tried not to put too much Mo lei tau acting style in Kung Fu Hustle, and used the CGI and pop culture references instead. In addition, Stephen co production with Columbria studio and several film studio in mainland China. In my opinion, I think such as this kind of collaboration with western movie studio is quite benefit to Hong Kong film industrial. The reason is western movie studio has already built up a very mature technique on film production. Also, they developed some advance computer graphic during the editing part. This is a great improvement on visual effect for the Hong Kong film, so the CGI technology can perform the scene that impossible become possible. For example, à ¢Ã¢â€š ¬Ã…“Kung Fu Hustleà ¢Ã¢â€š ¬? refer a lot of superhuman ability combine with martial art. During the interview with BBC, Stephen said this kind of technology did a great help for his film, but he insist to put CGI graphic as the assistant role for the film. I agree what Stephen says because it wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t lose the originality with martial art element. Also, the CGI effect just play a little role that make western audiences easier accept the film rather than produce the stereotype martial art movie. The western audiences probably have seen a lot different martial art film from the past. Furthermore, the Hollywood production system more focus on quality rather than quantity. à ¢Ã¢â€š ¬Ã…“Hollywood directors count themselves lucky to make a film every three yearsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦In the late 1990s Andre Lau( Hong Kong director) was directing as many as 4 films per year.à ¢Ã¢â€š ¬? (David B, P.  117 2003). In such a condition, I think hong kong filmmaker can only produce some low budget film and lack of idea on creating some stunning story. Therefore, I reckon the collaboration between western film studio and Hong Kong film maker which is quite benefit to Hong Kong film to break through western market. Apart from big company support, Stephen Chow also wanted try some new element into the film such as put a several American pop culture in different scenes. These references including Road Runner à ¢Ã¢â€š ¬Ã…“Wile E. Coyote and Road Runnerà ¢Ã¢â€š ¬? , and a dance scene which refer to Amercian musical à ¢Ã¢â€š ¬Ã…“West side storyà ¢Ã¢â€š ¬? and the horror scene à ¢Ã¢â€š ¬Ã…“The Shingingà ¢Ã¢â€š ¬?1908. When I look at some Hong Kong movie in the past, I think they cant become mainstream movie in western country because the film is more focus on local audiences taste. Only some of the popular martial art or action movie can be sell to western. Beside, the western audiences only understand because these film content involve simple plot such as bad character get beat up by the good character. It might be already label that Hong Kong movie represent martial art or kung fu in some sence. Therefore, I believe the way to make western audiences re-consider Hong Kong movie not just another martial art or action film could be consider to put some western pop culture. This is not only reduce the language boundry, but also bring up some new element to the film. 3.3 Cultural cross-over movieà ¢Ã¢â€š ¬? Rush Hourà ¢Ã¢â€š ¬? Even Stephen Chowà ¢Ã¢â€š ¬Ã¢â€ž ¢s gain a hugh success from western market. There is still some movie fans not quite fancy foreign film. Especially the film is based on chinese language. According to producer Terence Chang à ¢Ã¢â€š ¬Ã…“A lot of Hong Kong films have things that I think American audiences canà ¢Ã¢â€š ¬Ã¢â€ž ¢t accept.à ¢Ã¢â€š ¬? D. Bordwell (P.19 ,2000) In 1998, Jackie Chan finally arrived to Hollywood. Chanà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã…“Rush hourà ¢Ã¢â€š ¬? series become at Rank #1 at the North American box-office with a weekend gross of $33 million in September 1998 (figure on Appendix -1) Which is unexpected result for foreign film. I would say the Martial Art combine buddy movie opened the gate for crossover film. The movie applied the buddy film style like the hollywood film normally use. In Rush Hour, it is about a Chinese inspector and American detective. The character James Carter (Chris Tucker) keeps the American comedy element in the film, and Inspector Lee (Jackie Chan) remain his action scenes throughout the movie. I think the audiences have never seen the buddy film like this before which bring a lot of new visual elements to them. However, Jackie Chan reveal on his official blog that he didnt really like the film and he felt very disappointed. Chan Said, à ¢Ã¢â€š ¬Ã…“I felt the style of action was too Americanized and I didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t understand the American humor.à ¢Ã¢â€š ¬? Which I consider the film might suitable for western audiences rather than local audiences. In à ¢Ã¢â€š ¬Ã…“Rush Hourà ¢Ã¢â€š ¬? series, there are a lot of jokes which based on minority racial stereotypes in Amer ican society. I think that makes the film easier to get accepted by majority white audiences. The two character portray totally different personality. Carter portray as a loud, speak with high pitch, impulsive, childish Black man who often causing trouble, Lee is a respectful Asian man who good at Kung Fu. According to King (2002) points out that à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"reduce any threat created by the spectacle of a seemingly dominating Black characterà ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬Ã¢â€ž ¢ (p. 149).These features of both characters become likeable for the western audiences. In Bar fighting scene, Lee says à ¢Ã¢â€š ¬Ã…“Whats up my Niggerà ¢Ã¢â€š ¬? to the bartender because Carter said that to the African customer. But Lee doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t understand the wordà ¢Ã¢â€š ¬?Niggerà ¢Ã¢â€š ¬? is a racist word to African. I think the director uses quite a lot this kind of jokes in the film to reflect the culture differences from society. In contrast with Jackie Chanà ¢Ã¢â€š ¬Ã¢â€ž ¢s earlier Hong Kong action movie. He represented as a masculinity and tough character most of the time. But in à ¢Ã¢â€š ¬Ã…“Rush Hourà ¢Ã¢â€š ¬?, character Lee who always wanted help the FBI to solve the case. And the FBI try to use character Carter to send Lee away. Altough White Character involved small role in this film. I think the director still want White character to portray as important position in the film. 3.4 Crouching Tiger, Hidden Dragon (Crouching Tiger was very well received in the Western world, however Crouching Tiger was widely dismissed as just another wuxia film among many others in asia.) Chapter 4 Research Methodology 4.1 Chapter introduction The purpose of the primary research provide the basic level of understanding for the researcher. I will use questionnaire during the primary research. The questionnaire will be conducted ten questions which indicate the western audiences interest on crossover film. The result will indicate the future trends for crossover film. This chapter will be described how the methodology adopt and analysis research question. Furthermore, this chapter is going to explain the research design, research location, sampling design and data collection process, survey instrument, and ethical issue. 4.2 Research processes Primary research: Survey ÃÆ'  Questionnaire by Student/Internet users ÃÆ'  Collect from: Northampton/ linking the questionnaire on facebook ÃÆ'  Analyze results In primary research, it will be carry out a questionnaire research. According to Ticehurst, Gregory W (2000: P.135) defined a questionnaire survey is the way to collect information from individual by using a set of question. Therefore, I believe the first to do is focus on what type of information and respondent are looking for. Then start to think about an appropriate questions for the research. The primary research will only take 10% part of this dissertation. The reason is I am hoping to get about medium size of response rate from that. Here is the brief descript type of questionnaire survey will be use: Type of questionnaire Cost Length of questionnaire Response rate Street/University/Internet Low Short Medium 4.3 Research Location The questionnaire survey is taken place from the three locations in Northampton which are the Abbeyfield school , Northampton town center and University of Northampton. The reason of chosen these place to research because it can save time to traveling different places which far way from Northampton. Further more, it can widely spread collecting the data over the internet. 4.4 Survey Instrument Development The questionnaire (Appendix). There are 3 parts of the questionnaire. The first part is about personal information such as age, gender. this is designed to collect the demographic data of the respondents. Then, the second part is about the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s knowledge on crossover film. That is to collect the information about how much respondent know about crossover film. Finally, the third part is about respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest on crossover film. And that is designed to what sort element the respondent like so I can provide the recommendation for the future crossover film. 4.5 Ethic Issue in Research The protection for the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s information is one of the most important thing in the research. In à ¢Ã¢â€š ¬Ã…“Doing your research projectà ¢Ã¢â€š ¬?, According to the Judith Bell (2005: 51) the researcher can follow two things to maintain the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s right when they carry out a research. 1.) Keep the participant innominate. 2.) Treat all the information as confidential file which from the respondent. However, My questionnaire is based on personal opinion rather than personal details. Therefore, I suppose my research will not meet any ethical issue. Chapter 5 Conclusion 5.1 The future for the crossover film 5.2 Conclusion Appendix Part -1 Rush Hour Domestic Total Gross: $141,186,864 Distributor: New Line Release Date: September 18, 1998 Genre: Action Comedy Runtime: 1 hrs. 37 min. MPAA Rating: PG-13 Production Budget: $33 million 1998 Date (click to view chart) Rank Weekend Gross % Change Theaters Change / Avg. Gross-to-Date Week # Sep 18à ¢Ã¢â€š ¬Ã¢â‚¬Å"20 1 $33,001,803 2,638 $12,510 $33,001,803 1 Sep 25à ¢Ã¢â€š ¬Ã¢â‚¬Å"27 1 $21,202,929 -35.8% 2,643 +5 $8,022 $64,037,138 2 Oct 2à ¢Ã¢â€š ¬Ã¢â‚¬Å"4 3 $14,492,122 -31.7% 2,701 +58 $5,365 $84,014,663 3 Oct 9à ¢Ã¢â€š ¬Ã¢â‚¬Å"11 2 $11,105,465 -23.4% 2,701 $4,111 $98,382,886 4 Oct 16à ¢Ã¢â€š ¬Ã¢â‚¬Å"18 4 $8,247,411 -25.7% 2,724 +23 $3,027 $109,911,590 5 Oct 23à ¢Ã¢â€š ¬Ã¢â‚¬Å"25 6 $5,860,347 -28.9% 2,602 -122 $2,252 $117,284,969 6 Oct 30à ¢Ã¢â€š ¬Ã¢â‚¬Å"Nov 1 6 $3,799,380 -35.2% 2,402 -200 $1,581 $122,428,446 7 Nov 6à ¢Ã¢â€š ¬Ã¢â‚¬Å"8 10 $3,322,424 -12.6% 2,043 -359 $1,626 $127,044,896 8 Nov 13à ¢Ã¢â€š ¬Ã¢â‚¬Å"15 11 $1,866,524 -43.8% 1,615 -428 $1,155 $129,829,673 9 Sources from: http://boxofficemojo.com/movies/?id=rushhour.htm Part -2 I am a student from University of Northampton. I am going to conduct a survey about the Crossover film that made in Hong Kong. I would be grateful if you could finish this questionnaire. Your honest view is taken with highly to appreciate. All the information in the questionnaire will be kept confidential for analysis only. Thank you very much. (Please tick the appropriate box) Gender à ¢Ã¢â‚¬â€œÃ‚ ¡ Male à ¢Ã¢â‚¬â€œÃ‚ ¡ Female Age à ¢Ã¢â‚¬â€œÃ‚ ¡ 15 ~ 25 à ¢Ã¢â‚¬â€œÃ‚ ¡ 25 ~ 35 à ¢Ã¢â‚¬â€œÃ‚ ¡ 35~ 45 à ¢Ã¢â‚¬â€œÃ‚ ¡ 45 ~ above Do you know any of these asian movie stars from below? à ¢Ã¢â‚¬â€œÃ‚ ¡ Jackie Chan à ¢Ã¢â‚¬â€œÃ‚ ¡ Bruce Lee à ¢Ã¢â‚¬â€œÃ‚ ¡ Jet Li à ¢Ã¢â‚¬â€œÃ‚ ¡ Stephen Chow à ¢Ã¢â‚¬â€œÃ‚ ¡ Andy Lau à ¢Ã¢â‚¬â€œÃ‚ ¡ Tony Leung à ¢Ã¢â‚¬â€œÃ‚ ¡ Other ________________ Have you ever watched any other films that has been made in Hong Kong? à ¢Ã¢â‚¬â€œÃ‚ ¡ Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No à ¢Ã¢â‚¬â€œÃ‚ ¡ Not sure if the film is made in Hong Kong 5. How often do you watch Hong Kong movies? à ¢Ã¢â‚¬â€œÃ‚ ¡ Daily à ¢Ã¢â‚¬â€œÃ‚ ¡ Weekly à ¢Ã¢â‚¬â€œÃ‚ ¡ Monthly à ¢Ã¢â‚¬â€œÃ‚ ¡ Occasionally 6. Do you think Hong Kong movies representing martial arts? à ¢Ã¢â‚¬â€œÃ‚ ¡ Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No à ¢Ã¢â‚¬â€œÃ‚ ¡ Not sure Do you understand what the story is about when you watch crossover films? If the film is using original Chinese language, just subtitles. (such as these films for example) Shaolin soccer, kung fu hustle, Internal affairs, In the mood for love à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡No 8. Do you prefer to see the actor you familiar with from Hong Kong movie? à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡ No What sort of things do you expect to see when you watch a Hong Kong movie? à ¢Ã¢â‚¬â€œÃ‚ ¡Kung Fu fighting à ¢Ã¢â‚¬â€œÃ‚ ¡Action movie star à ¢Ã¢â‚¬â€œÃ‚ ¡Local culture à ¢Ã¢â‚¬â€œÃ‚ ¡Comedy Would you recommend friends to watch film that made in Hong Kong? à ¢Ã¢â‚¬â€œÃ‚ ¡Yes à ¢Ã¢â‚¬â€œÃ‚ ¡No